Revolutionary Waterproof Bedding – PEELAWAYS

In this interview, Betsy speaks with Maxwell Cohen, the inventor and CEO of PEELAWAYS, founder of “Know Startups,” and host of the podcast “Startup Brothers.” Maxwell appeared on Shark Tank in Season 7, Episode 8. He discusses how he came up with the idea for PEELAWAYS, the first multi-layered, disposable, 100% waterproof fitted sheets designed for homes and institutions. The conversation highlights the challenges of regularly changing and washing sheets, and Betsy mentions how useful the product could have been for her husband, Matt.

PEELAWAYS sheets come in a range of sizes, from crib to king, and have numerous benefits, including keeping users dry, reducing laundry, and providing a hygienic option for bedridden individuals. They’re also great for travel, furniture protection, and even for car seats. Maxwell shares that PEELAWAYS are available through Medline, which distributes to various institutions and home care markets.

Maxwell also talks about his Shark Tank experience, where he initially had a different name for his product and was advised to abandon the concept. Despite the feedback, the experience motivated him to become a leader in the bedding industry.

In addition to PEELAWAYS, Maxwell’s business “Know Startups” offers guidance to entrepreneurs, and his podcast, Startup Brothers, can be found on multiple platforms. He’s currently working on reusable waterproof sheets and other caregiver products. With 54 million caregivers worldwide, Maxwell’s family, now involved in caregiving, is developing innovations to help caregivers and their loved ones. Betsy highly recommends PEELAWAYS, which are available on the company’s website and on Amazon.