The Paradox of Passion: What Really Drives Us

In this enlightening Paradox of Passion interview, Betsy Wurzel speaks with Dr. Bobby Hoffman about his groundbreaking new book, The Paradox of Passion: How Rewards Covertly Control Motivation. They begin by discussing the book’s fascinating cover, which features icons representing motivation and the forces that shape human behavior. Dr. Hoffman explains how passion can be powerful and energizing, but relying solely on passion can become problematic.

Betsy asked Dr. Hoffman whether someone can turn anger into passion—sharing how she transformed her own emotions into advocacy after Matt’s Early Onset Alzheimer’s diagnosis. Dr. Hoffman offered a thoughtful explanation informed by years of research and shared a deeply personal story about writing a book in honor of his son. His insights highlight how emotions, purpose, and the brain’s reward system intertwine in ways many people don’t realize.

They also explored how The Paradox of Passion can benefit students, teachers, business leaders, and anyone who wants a deeper understanding of motivation. Dr. Hoffman explained how neuroscience shows that the brain’s reward system—more than passion alone—drives behavior. He addressed why rewards sometimes receive an unfair reputation, how misconceptions about passion can mislead us, and how excessive passion can lead to burnout.

About the Author:
Dr. Bobby Hoffman is an Associate Professor at the University of Central Florida and an internationally recognized motivation psychologist, researcher, keynote speaker, and bestselling author. He specializes in motivation science, human behavior, cognition, and intelligence. His background includes a Ph.D. in Educational Psychology and more than 20 years of HR management and performance counseling with GE, NBC, KPMG, and the NBA.

Dr. Hoffman is also a columnist for Psychology Today, where his blog Motivate has been downloaded over 1.2 million times. He has published extensively on motivation, learning, and cognition, and is the author of Hack Your Motivation and Motivation for Learning and Performance.

Betsy found Dr. Hoffman’s insights inspiring, informative, and deeply meaningful. She encourages readers to visit his website to explore his impressive background and extensive work.

Visitors to his website will also find a free audio version of the first chapter of The Paradox of Passion, along with access to a free newsletter.

Website: https://www.paradoxofpassion.com/
Psychology Today “Motivate” Blog: https://www.psychologytoday.com/us/blog/motivate
LinkedIn: https://www.linkedin.com/in/bobby-hoffman-the-motivation-doctor
Order the Book: Available on the website and on Amazon- Purchase here

Every person has a story, and today’s guest reminds us why understanding one another begins with truly listening.

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