Transforming Dementia Care with Dr Ethelle Lord

In this enlightening episode of Chatting with Betsy, host Betsy Wurzel welcomes Dr. Ethelle Lord, founder of the International Caregivers Association (ICA), to discuss Transforming Dementia Care with Dr Ethelle Lord — a compassionate approach that empowers caregivers through education, advocacy, and innovation.

Together, Betsy and Dr. Lord share their personal caregiving experiences with their spouses, reflecting on the deep, unconditional love that continues long after loss. Dr. Lord explains the mission of the ICA — to support family caregivers, their loved ones, and healthcare staff by providing the tools, knowledge, and compassion needed for effective dementia care.

As part of Transforming Dementia Care with Dr Ethelle Lord, she introduces her Transactional Dementia Intelligence (TDI) Business Model of Dementia Care (SM) — a holistic system offering training, coaching, and care within both home and facility settings. This model helps caregivers and professionals understand dementia’s complexities while improving quality of life for everyone involved.

Throughout the interview, Betsy and Dr. Lord emphasize the importance of caregiver education and advocacy. They discuss how acknowledging and validating individuals with dementia can reduce agitation and build trust. Dr. Lord stresses that all staff members in care facilities must receive proper dementia education to ensure compassionate, consistent care.

Prevention is another vital topic she highlights — maintaining a healthy diet, exercising regularly, and avoiding smoking, alcohol, and drugs are essential to help lower dementia risks.

Dr. Lord also shares fascinating information about a new “voice scan” test that can detect early signs of Alzheimer’s, diabetes, and other health conditions. For more details about this innovative test, she encourages listeners to contact her directly.

This conversation is both inspiring and deeply informative. Transforming Dementia Care with Dr Ethelle Lord reminds us that empathy, innovation, and continuous learning are essential to improving dementia support for caregivers and loved ones everywhere. Through Transforming Dementia Care with Dr Ethelle Lord, Betsy helps shine light on hope, education, and change.

🎵 Listen to this episode of Chatting with Betsy to discover how Dr. Ethelle Lord is transforming dementia care through education, advocacy, and compassion.  🔖 Click here to listen…

About the Author

Dr. Ethelle Lord, DM, is an internationally recognized Dementia Coach, Consultant, Educator, and Author. She is the Founding President of the International Caregivers Association, LLC, and creator of Lord’s Theory and Transactional Dementia Intelligence (SM) — the first business model of dementia care designed to address the complexities of this global challenge.

Dr. Lord cared for her late husband, Major Larry S. Potter, USAF, through his 21-year journey with vascular dementia, an experience that shaped her lifelong mission to improve dementia care.

She is the author of Alzheimer’s Coaching: Taking a Systems Approach in Creating an Alzheimer’s-Friendly Healthcare Workforce (3rd edition releasing in 2026) and How in the World… and Now What Do I Do?, available in four languages. Her upcoming book, The Gift of Dementia: A Gift We Have Yet to Unwrap, will be published in 2027.

🌐 www.icacares.com
🔗 Dr. Ethelle Lord on LinkedIn
📧 Email: Dr Lord– lordethelle@gmail.com
📱 Text or call 1-207-769-9447 (Maine Office) | 1-760-660-4460 (California Office)

👉 Education and empathy can transform how we understand dementia. Let’s continue to learn, advocate, and support one another on this caregiving journey.

📌 Visit the International Caregivers Association to explore training, resources, and upcoming caregiver programs.

💬 We’d love to hear your thoughts — what part of Dr. Lord’s message inspired you most?

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